VIGO ANCHOVIES
VIGO ANCHOVIES

This series was created as an ad compaign for Vigo Anchvoies with the tagline: "Almost Mythical". This tagline presents the idea of things that are almost too good to be true, something of fairytales, much like bigfoot, the unicorn, and a jackrabbit. All things that are not real, but dreamt of and widely sought after. Realistically speaking, however, we all know that anchovies are not comparable to a unicorn in historical or mythological significance, so the anchovy sneaks its way into the hearts and mouths of the consumer by its disguises.

 

 

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